Obviously, you need to hear it from a reliable source. In spite of the fact that your social media presence is solid and your website’s sales funnel is performing admirably, a blog is still necessary for your online shop.
We appreciate that as the owner of an internet company, you are already swamped with responsibilities, so we apologize if this seems like an unnecessary burden. Because there are at least seven ways in which consistent blogging with high-quality material may boost your company.
The SEO of your shop may be boosted by regular blog articles.
There has been a rise in the number of companies using online marketplaces in recent years. Many traditional companies, such as shops and malls, as well as wholesalers and manufacturers, have begun offering their products online in an effort to attract clients who are unable to visit their establishments. That implies there is a larger pool of online merchants from which to choose when optimizing for search engine rankings. That’s why it’s time to give SEO full throttle.
Tutorials are a great way to attract new and repeat clients to your shop.
No matter what product you provide for sale, there are always going to be clients who want to know more about how to make the most of it. This holds true for every product category you can think of, from skincare to sporting goods to building materials. Make your tutorials and guides so helpful that readers will want to save them and return to them again and again to learn more.
For instance, Lowe’s has a wealth of how-to articles that provide in-depth guides with images, videos, and even product connections. This is the kind of material that a person would want to have on hand to review later when they carry out their eco-friendly renovation of their house.
The goods sold in your shop might benefit from a method like this, most likely.
If you have an online store, you may use your blog to expand your email subscriber list.
Your email list serves as the backbone of your marketing efforts, as you likely already know. By adding people to your email list, you can quickly reach a larger audience with specials, discounts, and news about new products, especially if you have interesting and useful content on your blog that your readers find useful. You may encourage subscriptions without resorting to a pop-up box. Orly, a beauty company, uses a more subtle approach by including a link to sign up for their email list at the end of each blog post, just above the social media sharing buttons.
Adding content about lifestyle to your e-commerce blog is a great way to get and keep readers.
As a next-level marketing strategy, establishing a blog as the hub of your brand’s online community is essential. You may have noticed that REI, a company that sells items for the outdoors, hasn’t talked much about its products in recent articles.
Instead, they focus on conservation and outdoor travel, two themes that are important to their target audience.
You need to know your consumer personas inside and out if you want to write a blog that effectively connects your business with your target audience’s way of life. Also, it’s recommended to begin slowly; for example, you may create a separate lifestyle category on your store’s blog. If it’s successful, you may keep adding to it.
A smart way to increase sales is to provide purchasing advice on your store’s blog.
Whatever it is that you sell, your buyers care about getting their hands on the best items possible, regardless of whether they identify with a specific lifestyle or set of reasons. Because of this, how-to articles and buying advice are always some of the most popular posts on retail and online commerce blogs.
Chewy demonstrates this point with its buyers’ guide to Hannukah dog presents, but you can create event- and holiday-specific recommendations for just about anything.
You know what they say: “Don’t sell squeaky gelt.” Don’t worry; a buyers’ guide blog article is a great way to showcase your expertise on a topic that you already know a lot about the products you sell.
Some of your e-commerce blog posts could also be shared on social media to bring more people to your site.
Including high-quality, unique photographs in your blog entries can attract more readers. More social media shares of your content and exposure to a wider audience means more potential buyers and site traffic for your retail business.
To create blog photographs that readers would want to share, all you need is a smartphone and some professional advice on shooting product shots.
Your online store’s blog might serve as a tool for recruiting new staff.
To accommodate more customers, you may need to bring on more staff. To let your consumers know that you are hiring, posting job openings on your blog is one option; however, a more compelling strategy would be to create a blog category that showcases the culture of your firm, its employees, and the reasons why people like working there. To achieve this goal, PetSmart has devoted an entire blog to the employee experience inside the company, complete with staff spotlights and information on the charitable events that PetSmart shops hold and fund.
You Should Have a Blog for Your Online Store Because blogging can increase your online store’s visibility in search engine results, the number of people who visit your site, the number of people who subscribe to your email list, the number of products you sell, the number of people who follow you on social media, and the number of people who apply for jobs at your company.
Is it time to launch your online store’s blog? Contact tennerr’s Freelance WordPress Experts for more information.